Cannes Lions
GARWICH BBDO, Lima / VOLKSWAGEN / 2013
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Description
We see a man sleepwalking around his house, passing by obstacles and doing all sort of things with the same skill as if he were awake.
Then, he gets into his car, which is a VW Tiguan SUV. Although he did all the other stuff with great coordination despite being asleep, he is not able to insert his key into the ignition.
This is a reference to the Tiguan’s fatigue detection system.
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