Cannes Lions
LA AMéRICA, Buenos Aires / AB INBEV / 2018
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In an old restaurant in Argentina, waiters from all over the country gather to taste the new “Quilmes Clásica”. Expectations rise as the eldest and most experienced waiter tries it. The first sip brings back endless memories of great Argentine classics from the past. Undoubtedly, both his mind and his palate agree that its former flavor has returned. This triggers an euphoric "Hell Yeah!".
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