Our idea is to use our target’s center of interest about car action movie to get them to see the Renault Megane specificities that provide this true driving pleasure.

And how to better to do so than creating a challenge between the Renault Megane and an Hollywood car, the ultimate fantasy of car lovers.

A fun and entertaining way to showcase the car’s features in a unique brand content, composed of 4 videos: The Wild Beast Chase – The Amazing Bend – The Spectacular Time Trial Backward Slalom & The Focus Road, in which the new Renault Megane, helped by its assets can challenge a typical movie car helped by… movie tricks!

The 4 videos were aired as part of the 360° launch campaign of the New Renault Megane to offer relevant content depending the media. On digital, we decided to have funnier tone & style to meet our target expectation when watching online videos.

This brand content was implemented starting on January, 10th in France and deployed through Europe.

- Reach more than 3,5 millions viewers on the period,

- With a completion rate over 70% (more than 2/3 of the viewers watched the video completely)

- Equivalent of 23600 minutes of watching entertainment or as if a driving passionate watched Fast & Furious 5… 196 times.