New York Times’ constant efforts at bridging the gap between reader/viewer and subject made virtual reality the perfect frontier medium. Walking New York was presented at NYT’s New Fronts presentation, where the VR piece played a critical role in convincing buyers that the Grey Lady was serious about taking video journalism to the next level. After the NYT's Sunday Magazine editor-in-chief Jake Silverstein shared the stage with Chris Milk, Vrse offered attendees a peek into their collaboration by showing the piece on 45 Samsung Gear and Google Cardboard headsets.

With the market for digital advertising expected to reach $7.8 billion this year, traditional revenue streams need to be shaken up. Vrse and VR is the next level of art, entertainment, and engagement with one’s audience. The NY Times immediately saw the results in the praise they received from various media outlets and buyers, being hailed for their brilliant use of innovation and technology.