This was a brand campaign for Yahoo!Kimo Search in Taiwan. Yahoo!Kimo search was positioned as "the best every day search engine". However, the challenge was to get people/press excited about the functional attributes given by the search. The "Yahoo! Search" brand suffered from a lack of significant innovations. Therefore, the communication objectives were to enhance Yahoo!Kimo Search's brand positioning, to create interest, as well as to encourage online search behaviour.The campaign site, along with the online ads and edms, was an integrated solution that not only created a tremendous blast and reached its TA (aged 20-35, Internet savvy users) precisely, but also generated a great amount of news coverage.