PR > Campaign

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

MSLGROUP, New York / PROCTER & GAMBLE / 2015

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Integrated Campaign led by PR in PR

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

(opens in a new tab)
Gold Cannes Lions
THE LUCKY IRON FISH PROJECT

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

(opens in a new tab)
Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

(opens in a new tab)
Gold Cannes Lions
THE RGB NEWS

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
CLEVER BUOY

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
GROCERIES NOT GUNS

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

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Gold Cannes Lions
PROUD WHOPPER

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

(opens in a new tab)
Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
Silver Cannes Lions
SNACKHOLIDAYS

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

(opens in a new tab)
Silver Cannes Lions
PROUD WHOPPER

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
THE CONCERT NO ONE WAS WAITING FOR

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

(opens in a new tab)
Silver Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charity & not for Profit

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

(opens in a new tab)
Silver Cannes Lions
THE ART OF WAITING

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

(opens in a new tab)
Silver Cannes Lions
CLEVER BUOY

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

(opens in a new tab)

More Entries from MSLGROUP

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
Shortlisted Cannes Lions
#LIKEAGIRL: GIRL EMOJIS

OTC Products/Devices

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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Shortlisted Cannes Lions
COMMIT A MINUTE TO SAFETY

Best Integrated Campaign Led by PR

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

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Shortlisted Cannes Lions
NETFLIX EVERYWHERE

Multi-Markets Campaigns

NETFLIX EVERYWHERE

NETFLIX, MSLGROUP

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MARS NORDICS INTERNAL COMMUNICATION APP.

Innovation Lions

MARS NORDICS INTERNAL COMMUNICATION APP.

MARS, MSLGROUP

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THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

Use of Promotional Stunts and Live Advertising

THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

WINE TO WATER, MSLGROUP

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BOSTON'S BREWIN'

Consumer Goods, including FMCG and Household Products

BOSTON'S BREWIN'

AMSTEL, MSLGROUP

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ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

Titanium

ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

PROCTER & GAMBLE, MSLGROUP

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MAKE A CLEAN DIFFERENCE

Consumer Goods, including FMCG and Household Products

MAKE A CLEAN DIFFERENCE

PROCTER & GAMBLE, MSLGROUP

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POP-TARTS WORLD

Consumer Goods, including FMCG and Household Products

POP-TARTS WORLD

KELLOGG'S, MSLGROUP

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THE PERFECT BLEND

Consumer Goods, including FMCG and Household Products

THE PERFECT BLEND

HENNESSY, MSLGROUP

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TAKE A MINUTE FOR SAFETY

Titanium and Integrated

TAKE A MINUTE FOR SAFETY

UNDERWRITER'S LABORATORIES, MSLGROUP

(opens in a new tab)
CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

Innovative Technology

CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

MSLGROUP (MSL)--AGENCY AND CLIENT ARE THE SAME. TESTS INVOLVED NUMEROUS CLIENTS., MSLGROUP

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PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

Healthcare and Services

PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

PROCTER & GAMBLE, MSLGROUP

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STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

Automotive and Transport

STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

CHEVROLET, MSLGROUP

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#LIKEAGIRL: GIRL EMOJIS

Healthcare & Wellbeing

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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BRAZUCA BABIES

Other Consumer Goods

BRAZUCA BABIES

ADIDAS, MSLGROUP

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SINGAPORE TRANSFORMED

Travel, Tourism & Leisure

SINGAPORE TRANSFORMED

SINGAPORE TOURISM BOARD, MSLGROUP

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THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Luxury Goods & Services

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Health & Wellness Tech

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

(opens in a new tab)
NETFLIX: IT'S OK TO SPOIL

Media, Arts & Entertainment

NETFLIX: IT'S OK TO SPOIL

NETFLIX, MSLGROUP

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2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

Cars & Automotive Products & Services

2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

GENERAL MOTORS, MSLGROUP

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COMMIT A MINUTE TO SAFETY

Charity and Not for Profit

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

(opens in a new tab)