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ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

MSLGROUP, New York / PROCTER & GAMBLE / 2017

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Overview

Credits

More Entries from Titanium in Titanium

24 items

Titanium Grand Prix Cannes Lions
FEARLESS GIRL

Titanium

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Titanium Cannes Lions
BOOST YOUR VOICE

Titanium

BOOST YOUR VOICE

BOOST MOBILE, 180LA

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Titanium Cannes Lions
THE REFUGEE NATION

Titanium

THE REFUGEE NATION

AMNESTY INTERNATIONAL, OGILVY NEW YORK

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Titanium Cannes Lions
MY MUTANT BRAIN

Titanium

MY MUTANT BRAIN

KENZO, MJZ

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Shortlisted Cannes Lions
ADIDAS ODDS

Titanium

ADIDAS ODDS

ADIDAS, TAPROOT DENTSU

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Shortlisted Cannes Lions
WE'RE THE SUPERHUMANS

Titanium

WE'RE THE SUPERHUMANS

CHANNEL 4, 4creative

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Shortlisted Cannes Lions
IKEA RETAIL THERAPY

Titanium

IKEA RETAIL THERAPY

IKEA, ÅKESTAM HOLST

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Shortlisted Cannes Lions
CARE COUNTS

Titanium

CARE COUNTS

WHIRLPOOL, DIGITASLBi

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Shortlisted Cannes Lions
RESPONSIBLY THE BEER

Titanium

RESPONSIBLY THE BEER

UBREW, McCANN WORLDGROUP

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Shortlisted Cannes Lions
NEW AND NOT IMPROVED

Titanium

NEW AND NOT IMPROVED

KRAFT, CP+B

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Shortlisted Cannes Lions
SCARIEST BK

Titanium

SCARIEST BK

BURGER KING, DAVID

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Shortlisted Cannes Lions
IKEA: COOK THIS PAGE

Titanium

IKEA: COOK THIS PAGE

IKEA, LEO BURNETT TORONTO

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Shortlisted Cannes Lions
BURGER CLAN

Titanium

BURGER CLAN

BURGER KING, LOLA MULLENLOWE

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Shortlisted Cannes Lions
MAGENTA UNLEASHED

Titanium

MAGENTA UNLEASHED

DEUTSCHE TELEKOM , SAATCHI & SAATCHI

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Shortlisted Cannes Lions
HUNGERITHM

Titanium

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

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Shortlisted Cannes Lions
SCHOOL FOR JUSTICE

Titanium

SCHOOL FOR JUSTICE

FREE A GIRL MOVEMENT, J. WALTER THOMPSON AMSTERDAM

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Shortlisted Cannes Lions
UNLIMITED STADIUM

Titanium

UNLIMITED STADIUM

NIKE, BBH

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Shortlisted Cannes Lions
GOOGLE HOME OF THE WHOPPER

Titanium

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

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Shortlisted Cannes Lions
THANKS 2016, IT'S BEEN WEIRD.

Titanium

THANKS 2016, IT'S BEEN WEIRD.

SPOTIFY, SPOTIFY

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Shortlisted Cannes Lions
BRADSHAW STAIN

Titanium

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

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Shortlisted Cannes Lions
ANDES BAR 45

Titanium

ANDES BAR 45

AB INBEV, SAATCHI & SAATCHI

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CAR CURLING

Titanium

CAR CURLING

SMARTPOLIS INSURANCE, VOSKHOD

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DEGREES OF PERFECT

Titanium

DEGREES OF PERFECT

LENNOX INTERNATIONAL INC., GSD&M

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NBA 2K BOOST

Titanium

NBA 2K BOOST

2K SPORTS, CP+B

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More Entries from MSLGROUP

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Shortlisted Cannes Lions
#LIKEAGIRL: GIRL EMOJIS

OTC Products/Devices

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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Shortlisted Cannes Lions
COMMIT A MINUTE TO SAFETY

Best Integrated Campaign Led by PR

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

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Shortlisted Cannes Lions
NETFLIX EVERYWHERE

Multi-Markets Campaigns

NETFLIX EVERYWHERE

NETFLIX, MSLGROUP

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MARS NORDICS INTERNAL COMMUNICATION APP.

Innovation Lions

MARS NORDICS INTERNAL COMMUNICATION APP.

MARS, MSLGROUP

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THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

Use of Promotional Stunts and Live Advertising

THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

WINE TO WATER, MSLGROUP

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BOSTON'S BREWIN'

Consumer Goods, including FMCG and Household Products

BOSTON'S BREWIN'

AMSTEL, MSLGROUP

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ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

Titanium

ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

PROCTER & GAMBLE, MSLGROUP

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MAKE A CLEAN DIFFERENCE

Consumer Goods, including FMCG and Household Products

MAKE A CLEAN DIFFERENCE

PROCTER & GAMBLE, MSLGROUP

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POP-TARTS WORLD

Consumer Goods, including FMCG and Household Products

POP-TARTS WORLD

KELLOGG'S, MSLGROUP

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THE PERFECT BLEND

Consumer Goods, including FMCG and Household Products

THE PERFECT BLEND

HENNESSY, MSLGROUP

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TAKE A MINUTE FOR SAFETY

Titanium and Integrated

TAKE A MINUTE FOR SAFETY

UNDERWRITER'S LABORATORIES, MSLGROUP

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CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

Innovative Technology

CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

MSLGROUP (MSL)--AGENCY AND CLIENT ARE THE SAME. TESTS INVOLVED NUMEROUS CLIENTS., MSLGROUP

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PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

Healthcare and Services

PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

PROCTER & GAMBLE, MSLGROUP

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STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

Automotive and Transport

STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

CHEVROLET, MSLGROUP

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#LIKEAGIRL: GIRL EMOJIS

Healthcare & Wellbeing

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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BRAZUCA BABIES

Other Consumer Goods

BRAZUCA BABIES

ADIDAS, MSLGROUP

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SINGAPORE TRANSFORMED

Travel, Tourism & Leisure

SINGAPORE TRANSFORMED

SINGAPORE TOURISM BOARD, MSLGROUP

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THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Luxury Goods & Services

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

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THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Health & Wellness Tech

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

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NETFLIX: IT'S OK TO SPOIL

Media, Arts & Entertainment

NETFLIX: IT'S OK TO SPOIL

NETFLIX, MSLGROUP

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2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

Cars & Automotive Products & Services

2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

GENERAL MOTORS, MSLGROUP

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COMMIT A MINUTE TO SAFETY

Charity and Not for Profit

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

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