Innovation > Innovation

CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

MSLGROUP, New York / MSLGROUP (MSL)--AGENCY AND CLIENT ARE THE SAME. TESTS INVOLVED NUMEROUS CLIENTS. / 2017

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Overview

Credits

More Entries from Innovative Technology in Innovation

24 items

Grand Prix Cannes Lions
THE HUMANIUM METAL INITIATIVE

Applied Innovation

THE HUMANIUM METAL INITIATIVE

IM SWEDISH DEVELOPMENT PARTNER, ÅKESTAM HOLST

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Gold Cannes Lions
TILT BRUSH

Innovative Technology

TILT BRUSH

GOOGLE, GOOGLE

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Gold Cannes Lions
LOS SANTOS PRIDE

Applied Innovation

LOS SANTOS PRIDE

STOCKHOLM PRIDE, GARBERGS

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Silver Cannes Lions
POTATOES ON MARS

Applied Innovation

POTATOES ON MARS

CIP - THE INTERNATIONAL POTATO CENTER, MEMAC OGILVY & MATHER

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Silver Cannes Lions
I'M ADA, I CAN HELP.

Applied Innovation

I'M ADA, I CAN HELP.

ADA HEALTH INC., KBS ALBION

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Silver Cannes Lions
ROADS THAT HONK

Applied Innovation

ROADS THAT HONK

HPCL, LEO BURNETT INDIA

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Silver Cannes Lions
YOUR VOICE IS YOUR STAMP

Early Stage Technology

YOUR VOICE IS YOUR STAMP

U.S. POSTAL SERVICE, MRM//McCANN

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Bronze Cannes Lions
EARTH VR

Innovative Technology

EARTH VR

GOOGLE, GOOGLE

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Bronze Cannes Lions
LIAM

Applied Innovation

LIAM

APPLE, APPLE

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Bronze Cannes Lions
GRAVITYLIGHT: TURNING GRAVITY INTO LIGHT

Applied Innovation

GRAVITYLIGHT: TURNING GRAVITY INTO LIGHT

SHELL, SHELL BRANDS INTERNATIONAL

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Bronze Cannes Lions
THE WORLD ADDRESSED

Technological Craft and Development

THE WORLD ADDRESSED

WHAT3WORDS

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Bronze Cannes Lions
ITBRA — THE WEARABLE THAT DETECTS CANCER

Early Stage Technology

ITBRA — THE WEARABLE THAT DETECTS CANCER

CYRCADIA HEALTH, AREA 23, AN FCB COMPANY

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Shortlisted Cannes Lions
KNOW YOU AGAIN

Innovative Technology

KNOW YOU AGAIN

BAIDU, F5

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Shortlisted Cannes Lions
THE AUTONOMOUS BROADCAST NETWORK

Innovative Technology

THE AUTONOMOUS BROADCAST NETWORK

SHOTTRACKER, KEEMOTION, R/GA NEW YORK

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Shortlisted Cannes Lions
SUPER BOWL DRONES HALF TIME SHOW

Innovative Technology

SUPER BOWL DRONES HALF TIME SHOW

INTEL, INTEL

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Shortlisted Cannes Lions
INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST

Innovative Technology

INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST

INTEL, INTEL

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Shortlisted Cannes Lions
MAX MOTOR DREAMS

Applied Innovation

MAX MOTOR DREAMS

FORD, OGILVY MADRID

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Shortlisted Cannes Lions
UNLIMITED STADIUM

Applied Innovation

UNLIMITED STADIUM

NIKE, BBH

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Shortlisted Cannes Lions
MEET GRAHAM

Applied Innovation

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

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Shortlisted Cannes Lions
THE BILLION COLOR FILM

Applied Innovation

THE BILLION COLOR FILM

SAMSUNG, R/GA NEW YORK

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Shortlisted Cannes Lions
PAYPHONE BANK

Applied Innovation

PAYPHONE BANK

TIGO-UNE, GREY COLOMBIA

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Shortlisted Cannes Lions
RESCUE RASHIE

Applied Innovation

RESCUE RASHIE

WESTPAC, SAATCHI & SAATCHI

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Shortlisted Cannes Lions
AIR-INK

Applied Innovation

AIR-INK

HEINEKEN, MARCEL SYDNEY

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Shortlisted Cannes Lions
THE COGNITIVE COLLECTION DESIGNED BY JASON GRECH + IBM WATSON

Applied Innovation

THE COGNITIVE COLLECTION DESIGNED BY JASON GRECH + IBM WATSON

IBM, OGILVY & MATHER SINGAPORE

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More Entries from MSLGROUP

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Shortlisted Cannes Lions
#LIKEAGIRL: GIRL EMOJIS

OTC Products/Devices

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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Shortlisted Cannes Lions
COMMIT A MINUTE TO SAFETY

Best Integrated Campaign Led by PR

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

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Shortlisted Cannes Lions
NETFLIX EVERYWHERE

Multi-Markets Campaigns

NETFLIX EVERYWHERE

NETFLIX, MSLGROUP

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MARS NORDICS INTERNAL COMMUNICATION APP.

Innovation Lions

MARS NORDICS INTERNAL COMMUNICATION APP.

MARS, MSLGROUP

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THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

Use of Promotional Stunts and Live Advertising

THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

WINE TO WATER, MSLGROUP

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BOSTON'S BREWIN'

Consumer Goods, including FMCG and Household Products

BOSTON'S BREWIN'

AMSTEL, MSLGROUP

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ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

Titanium

ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

PROCTER & GAMBLE, MSLGROUP

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MAKE A CLEAN DIFFERENCE

Consumer Goods, including FMCG and Household Products

MAKE A CLEAN DIFFERENCE

PROCTER & GAMBLE, MSLGROUP

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POP-TARTS WORLD

Consumer Goods, including FMCG and Household Products

POP-TARTS WORLD

KELLOGG'S, MSLGROUP

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THE PERFECT BLEND

Consumer Goods, including FMCG and Household Products

THE PERFECT BLEND

HENNESSY, MSLGROUP

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TAKE A MINUTE FOR SAFETY

Titanium and Integrated

TAKE A MINUTE FOR SAFETY

UNDERWRITER'S LABORATORIES, MSLGROUP

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CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

Innovative Technology

CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

MSLGROUP (MSL)--AGENCY AND CLIENT ARE THE SAME. TESTS INVOLVED NUMEROUS CLIENTS., MSLGROUP

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PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

Healthcare and Services

PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

PROCTER & GAMBLE, MSLGROUP

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STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

Automotive and Transport

STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

CHEVROLET, MSLGROUP

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#LIKEAGIRL: GIRL EMOJIS

Healthcare & Wellbeing

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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BRAZUCA BABIES

Other Consumer Goods

BRAZUCA BABIES

ADIDAS, MSLGROUP

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SINGAPORE TRANSFORMED

Travel, Tourism & Leisure

SINGAPORE TRANSFORMED

SINGAPORE TOURISM BOARD, MSLGROUP

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THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Luxury Goods & Services

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

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THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Health & Wellness Tech

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

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NETFLIX: IT'S OK TO SPOIL

Media, Arts & Entertainment

NETFLIX: IT'S OK TO SPOIL

NETFLIX, MSLGROUP

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2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

Cars & Automotive Products & Services

2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

GENERAL MOTORS, MSLGROUP

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COMMIT A MINUTE TO SAFETY

Charity and Not for Profit

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

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