Brand Experience and Activation > Use of Promo & Activation

THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

MSLGROUP, Paris / WINE TO WATER / 2014

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Overview

Credits

More Entries from Use of Promotional Stunts and Live Advertising in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
SORRY I SPENT IT ON MYSELF

Integrated Campaign Led by Promotion and Activation

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
BENTLEY BURIAL

Use of Promotional Stunts and Live Advertising

BENTLEY BURIAL

ABTO - ORGAN TRANSPLANT ASSOCIATION, LEO BURNETT TAILOR MADE

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Gold Cannes Lions
TROJAN MAILING

Use of Promotional Stunts and Live Advertising

TROJAN MAILING

DHL, JUNG von MATT

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Gold Cannes Lions
MAGIC OF FLYING

Use of Exhibitions and Digital Installations

MAGIC OF FLYING

BRITISH AIRWAYS, OGILVYONE LONDON

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Gold Cannes Lions
THE SOCIAL SWIPE

Use of Exhibitions and Digital Installations

THE SOCIAL SWIPE

BISCHOFLICHES HILFSWERK MISEREOR, KOLLE REBBE

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Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Use of Exhibitions and Digital Installations

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

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Gold Cannes Lions
BILLS ONLY COLLECTION BOX

Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)

BILLS ONLY COLLECTION BOX

RED CROSS, JWT MEXICO

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Gold Cannes Lions
INGLORIOUS FRUITS AND VEGETABLES

Use of Customer in-Store Experience

INGLORIOUS FRUITS AND VEGETABLES

INTERMARCHE, MARCEL

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Gold Cannes Lions
SORRY I SPENT IT ON MYSELF

New Product Launch/re-Launch or Multi-Product Promotion

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
THE AUTOCOMPLETE TRUTH

Use of Print or Standard Outdoor in a Promotional Campaign

THE AUTOCOMPLETE TRUTH

UN WOMEN, MEMAC OGILVY

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Gold Cannes Lions
TRANSAVIA - EBAY

Sponsorship or Partnership Campaigns

TRANSAVIA - EBAY

TRANSAVIA.COM, LES GAULOIS

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Gold Cannes Lions
LIVE TEST SERIES

Online Advertising in a Promotional Campaign

LIVE TEST SERIES

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
SWEETIE

Online Advertising in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SPEAKING EXCHANGE

Use of Other Digital Platforms in a Promotional Campaign

SPEAKING EXCHANGE

CNA, DRAFTFCB BRASIL

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Gold Cannes Lions
SWEETIE

Use of Other Digital Platforms in a Promotional Campaign

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
#SOMOSTODOSMACACOS #WEAREALLMONKEYS

Use of Social Audience in a Promotional Campaign

#SOMOSTODOSMACACOS #WEAREALLMONKEYS

NEYMAR JR, LODUCCA

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Gold Cannes Lions
SORRY I SPENT IT ON MYSELF

Retail, e-Commerce & Restaurants

SORRY I SPENT IT ON MYSELF

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
SPEAKING EXCHANGE

Commercial Public Services, including Healthcare & Medical

SPEAKING EXCHANGE

CNA, DRAFTFCB BRASIL

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Gold Cannes Lions
IF ONLY FOR A SECOND

Charities

IF ONLY FOR A SECOND

MIMI FOUNDATION, LEO BURNETT FRANCE

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Gold Cannes Lions
UNGIVEN GIFTS

Public Health & Safety & Public Awareness Messages

UNGIVEN GIFTS

TRANSPORT ACCIDENT COMMISSION, GREY MELBOURNE

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Gold Cannes Lions
THE AUTOCOMPLETE TRUTH

Public Health & Safety & Public Awareness Messages

THE AUTOCOMPLETE TRUTH

UN WOMEN, MEMAC OGILVY

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Silver Cannes Lions
THE TAKEOFF

Use of Promotional Stunts and Live Advertising

THE TAKEOFF

TRANSAVIA.COM, LES GAULOIS

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Silver Cannes Lions
FUCK THE POOR

Use of Promotional Stunts and Live Advertising

FUCK THE POOR

THE PILION TRUST, PUBLICIS LONDON

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Silver Cannes Lions
WHATEVER HAPPENS STUNT

Use of Promotional Stunts and Live Advertising

WHATEVER HAPPENS STUNT

BBDO NEW YORK

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More Entries from MSLGROUP

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Shortlisted Cannes Lions
#LIKEAGIRL: GIRL EMOJIS

OTC Products/Devices

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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Shortlisted Cannes Lions
COMMIT A MINUTE TO SAFETY

Best Integrated Campaign Led by PR

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

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Shortlisted Cannes Lions
NETFLIX EVERYWHERE

Multi-Markets Campaigns

NETFLIX EVERYWHERE

NETFLIX, MSLGROUP

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MARS NORDICS INTERNAL COMMUNICATION APP.

Innovation Lions

MARS NORDICS INTERNAL COMMUNICATION APP.

MARS, MSLGROUP

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THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

Use of Promotional Stunts and Live Advertising

THE MIRACLE MACHINE - THE HOAX WITH PURPOSE

WINE TO WATER, MSLGROUP

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BOSTON'S BREWIN'

Consumer Goods, including FMCG and Household Products

BOSTON'S BREWIN'

AMSTEL, MSLGROUP

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ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

Titanium

ALWAYS #LIKEAGIRL: FROM ICONIC CAMPAIGN TO INSPIRING SOCIETAL CHANGE

PROCTER & GAMBLE, MSLGROUP

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MAKE A CLEAN DIFFERENCE

Consumer Goods, including FMCG and Household Products

MAKE A CLEAN DIFFERENCE

PROCTER & GAMBLE, MSLGROUP

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POP-TARTS WORLD

Consumer Goods, including FMCG and Household Products

POP-TARTS WORLD

KELLOGG'S, MSLGROUP

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THE PERFECT BLEND

Consumer Goods, including FMCG and Household Products

THE PERFECT BLEND

HENNESSY, MSLGROUP

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TAKE A MINUTE FOR SAFETY

Titanium and Integrated

TAKE A MINUTE FOR SAFETY

UNDERWRITER'S LABORATORIES, MSLGROUP

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CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

Innovative Technology

CONVERSATION2COMMERCE: HARNESSING EARNED CONTENT'S POWER & INFLUENCE TO DRIVE CO

MSLGROUP (MSL)--AGENCY AND CLIENT ARE THE SAME. TESTS INVOLVED NUMEROUS CLIENTS., MSLGROUP

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PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

Healthcare and Services

PRILOSEC OTC & LARRY THE CABLE GUY: A BETTER WAY TO TAILGATE

PROCTER & GAMBLE, MSLGROUP

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STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

Automotive and Transport

STEERING INFLUENCERS INTO THE SONIC DRIVER’S SEAT

CHEVROLET, MSLGROUP

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#LIKEAGIRL: GIRL EMOJIS

Healthcare & Wellbeing

#LIKEAGIRL: GIRL EMOJIS

PROCTER & GAMBLE, MSLGROUP

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BRAZUCA BABIES

Other Consumer Goods

BRAZUCA BABIES

ADIDAS, MSLGROUP

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SINGAPORE TRANSFORMED

Travel, Tourism & Leisure

SINGAPORE TRANSFORMED

SINGAPORE TOURISM BOARD, MSLGROUP

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THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Luxury Goods & Services

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

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THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

Health & Wellness Tech

THE TOOTHBRUSH THAT'S SO SMART, IT'S GENIUS

PROCTER & GAMBLE, MSLGROUP

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NETFLIX: IT'S OK TO SPOIL

Media, Arts & Entertainment

NETFLIX: IT'S OK TO SPOIL

NETFLIX, MSLGROUP

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2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

Cars & Automotive Products & Services

2016 CHEVROLET CAMARO: POWERED BY THE FREEDOM OF THE OPEN ROAD

GENERAL MOTORS, MSLGROUP

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COMMIT A MINUTE TO SAFETY

Charity and Not for Profit

COMMIT A MINUTE TO SAFETY

UL, MSLGROUP

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