The aim of the campaign where people from 18+ years old who were aware of the world cup and needed a new car.

To increase sales, we launched a social campaign on YouTube that urged potential customers to buy a Renault Clio tempting them with a huge discount. The Catch? It only lasted while Argentina's National Team was playing a World Cup game. In other words, you had 90 minutes to claim the discount.

Before the World Cup we launched a series of films that offered to give a hefty discount to people who came to buy a Renault Clio at any of our dealerships at the exact day and time that Argentina was playing. The campaign lasted for 3 Argentina matches, from the second game until round of 16, in other words: 3 weeks.

During Argentina vs Iran, we sold 43 Renault Clios. Against Nigeria, we sold 67 cars. And while playing against Switzerland we sold 188. In total, 298 Renault Clios were sold while Argentina was playing. Amazing right?

The market situation for the car industry in 2014 was a really complicated one. The car selling market had reached its lowest point in years. The World Cup is the most important event in the world. But if you are from Argentina, the most important thing EVER. We took advantage of this situation by launching a slightly mean promo. If you came to one of our dealerships while Argentina's National Team was playing, you would get a hefty discount on a New Renault Clio.