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WORLD'S MOST VALUABLE CHECK-IN

GREY GROUP CANADA, Toronto / MISSING CHILDREN'S NETWORK / 2014

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Overview

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OVERVIEW

BriefExplanation

The first 3 hours after a child goes missing are the most crucial.

The ‘Most Valuable Check-In’ sends an alert to Foursquare locations closest to where & when the child abduction takes place because, ultimately, those are the people most likely to report a sighting.

Together with “The Most Valuable Social Network” this mobile innovation is directly responsible for assisting in the rescue of 6 children in the first 5 months alone.

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