The following ads feature real snores captured from real people. Snoring victims can use Breathe Right nasal strips new mobile app, Sleep Clinic, to finally prove their bedmate snores. The partner puts out the app after the snorer falls asleep. With their permission, a snore sample is uploaded to a server, then inserted into a customized ad that airs on the snorer’s favourite station the next morning. (This is made possible by pre-registering the snorer’s name and favourite radio station and using pre-recorded radio ads with defined space allocated for the snoring SFX to be inserted).

SFX: KATIE WARWICK SNORING UP AND UNDER.

ANNCR: Good morning Katie Warwick of Brock Avenue in Toronto. Do you hear that? Well, that’s what your husband John had to listen to last night. It turns out that while your beauty sleep may be beautiful to you, it is anything but to residents of the greater Toronto area. Go to breatheright.ca and see how you, and your husband, can sleep better.