Creative Effectiveness > Creative Effectiveness
GREY GROUP CANADA, Toronto / MISSING CHILDREN'S NETWORK / 2014
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BriefExplanation
The first 3 hours after a child goes missing are the most crucial.
The ‘Most Valuable Check-In’ sends an alert to Foursquare locations closest to where & when the child abduction takes place because, ultimately, those are the people most likely to report a sighting.
Together with “The Most Valuable Social Network” this mobile innovation is directly responsible for assisting in the rescue of 6 children in the first 5 months alone.
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