Press media from Paraguay.

Generate awareness about global warming in Paraguay with a low budget action

Paraguay has the highest level of deforestation in the region. In the past 50 years, 80% of the country´s native forest was destroyed.

Deforestation, along with fire and smoke caused, enhance and reinforce the growing record heat wave affecting the country. Paraguay´s capital was recently named one of the hottest in the world (according to the weather service Weather Extremes)

The idea was Global Warming Menu: a meal cooked on the hot asphalt.

WWF Paraguay, with the help of celebrity chef Rodolfo Angenscheidt, made a meal cooked on the asphalt, thanks to the high temperatures on Paraguay´s capital.

We made a pop up restaurant, witch opened only for 1 day and cooked for 50 people.

The restaurant went live on every local TV news, on several radios and get front cover on the biggest press media from Paraguay.

Results:

- Proposal for the establishment of an official plan to use soil from the National Government to involve the sustainable exploitation of the Paraguayan soil

- free publicity for U$S 450,000 aprox

The media coverage of Global Warming Menu was very big for Paraguay:

- front page in the 5 biggest local newspaper (national coverage)

- live coverage in the news in the 6 national open TV channels (average of 3 minutes live on each channel)

- live coverage in 5 biggest national radios

Several people, including politicians, believes the consequences of global warming will happen in the future. Global Warming Menu is a real sample of how climate change is affecting us now.

The impact of Global Warming Menu help WWF to get a proposal for the establishment of an official plan to use soil from the National Government to involve the sustainable exploitation of the Paraguayan soil.