To launch a radio station with low cost and high impact, positioning Radio Corazón as the only radio station committed to rescue romanticism.

In Paraguay, there is an anti-sexual harassment law that its being treated at congress to reduce harassment on women. With Sensitive Bricklayers, we made a low cost action on a current and relevant issue for society, reason why the media gave enough space to our action.

We made an action with the less romantic people in the world: construction workers. We took a group of real bricklayers and gave them romantic lessons sponsored by Radio Corazón, to help them turn their compliments more romantic and effective. Now, girls can walk by a construction site without feeling restrained, but flattered with romantic men now able to recite poems and love songs.

7.5% of market share gained, US$54.000 on free publicity and a lot of romanticism increased in men.