The market of Yerba Mate in Paraguay has changed of pure Yerba Mate to compound Yerba Mate (yerba mate + Natural Herbs). Yerba Mate Pajarito is condidered the most tradicional Yerba Mate in the market and after 50 years of participation, pull out hes new compound Yerba Mate to compete and re positioning the brand on youngs people minds.Condidered the strong image of the tradicional brand, we believe that best creative way is a refreshing the tradicional aspects and situations that links the paraguayan society.The concept: Nothing more refreshing that try something new.