Audio & Radio > Craft

NO NAME MATCH

ONIRIA/TBWA, Asuncion / UNICEF / 2013

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration and this number grows to 35% of indigenous children. In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.

ScriptInEnglish

FOOTBALL COMMENTATOR: Football is about to start in a few minutes, we're live from Rock & Pop, transmitting simultaneously along with the whole network of broadcasters. Dear friends, here we go, the kick off it's up to Uruguay. Here comes the man with the number 10 on his back, he's going to pass it to the man with the number 9, we're beginning to feel the passion of football in this world cup qualifying round. Uruguay's number 10 it's going to pass it to number 9, referee Wilmer Roldán from Colombia is going to authorize the move. It's all set dear friends, all set for football to start through our Rock & Goal show and the hole network broadcasting our signal. The referee it's going to authorise it, come on Paraguay! Come on our beloved team here in Centenario stadium!

Number 10 to number 9, he's going to move it. Football starts as soon as the referee authorizes it, he's waiting for his assistant's signal, and there he goes, the match has started here in Centenario stadium. Number 11 from Uruguay has it, throws a long pass, up to Paraguay's number 14 to head the ball very well, puts it quickly into the right field, there goes number 2. Number 2 loses the ball but number 11 from Uruguay is charging with everything he has, they are fighting for the ball on the left field, here comes Paraguay's number 6 with spectacular defence. It's Uruguay's throw in. There goes the side pass, attention...Uruguay's number 10 wanted to head it but there was Paraguay's number 12.

It's Paraguay's goal kick now. There goes Paraguay's number 12 to number 2 who moves quickly, looking up, he throws the long high pass looking for Paraguay's number 7 who fights quickly with Uruguay's number 2. The Paraguayan team is entering quickly into their rival's field. Very well dear friends, there's a dangerous free kick for Paraguay, number 7 prepares to kick it. We're getting to minute 30, why aren't we naming any player dear Proenza?

MVO: Like these players, we all need a name and a nationality. In Paraguay, 1 out of 4 children aren't registered in Civil Registration before they're one year old. What does your candidate think about this? Ask him. For more information go to askyourcandidate.com.py. It's a message from Unicef with the support of Rock & Goal and Rock and Pop radio.

ScriptInOriginalLanguage

MVO: Va a arrancar el fútbol en instantes, estamos por la Rock & Pop y toda la cadena de retransmisiones queridos amigos, va a arrancar el fútbol, va a mover primero Uruguay, ya se acerca el hombre de la casaca número 10, y la va a mover para el hombre de la casaca número 9, se va a comenzar a vivir el fútbol de eliminatorias, va a mover el 10 para el 9 en Uruguay, va a autorizar el árbitro Wilmer Roldán de Colombia, todo presto queridos amigos, todo listo para que arranque el fútbol a traves de la Rock & Gol y toda la cadena que retransmite nuestra señal, va a autorizar Wilmer Roldán, vamos Paraguay! vamos Albirroja querida aqui en el Centenario!

El 10 para el 9 la va a mover, el fútbol va a arrancar cuando Roldán así autoriza, atención queridos amigos, va a recibir el ok del veedor, en este caso el cuarto árbitro, autoriza Roldán, en marcha el fútbol aquí en el Centenario! Ya la tiene el 11 celeste, va metiendo la pelota larga, arriba cabecea muy bien el 14 de Paraguay, la va tocando rápidamente por la zona derecha y ahí aparece el número 2, el número 2 pierde la pelota pero se va con todo el número 11 uruguayo, la pelota la viene a pelear por la izquierda, atención que vino la marca espectatular del número 6 de Paraguay, salida que corresponde al equipo Uruguayo. Para el pase lateral ya si vino el otro... atención el cabezazo, quería cabecear el número 10 uruguayo pero atento estaba el número 12 de Paraguay, habrá salida que corresponde a la albirroja.

Sale jugando el número 12 de Paraguay, para el número 2 que va saliendo rapidamente elevando la cabeza, metió el pelotazo largo, arriba buscando el 7 de Paraguay que viene a pelearla rápidamente con el 2 de Uruguay, aparece metiéndose otra vez rápidamente otra vez el conjunto albirrojo.

Muy bien queridos amigos, hay tiro libre peligroso para la selección paraguaya, se prepara el número 7 de la albirroja.

Ay ay ay llegamos al minuto 30, por qué no estamos nombrando a nadie querido Proença?

Como estos jugadores, todos necesitamos un nombre y una nacionalidad, en Paraguay 1 de cada 4 niños y niñas no estan inscriptas en el registro civil antes del año. Qué piensa hacer tu candidato sobre esto? preguntale. Para más información ingresá a preguntaleatucandidato.com.py, es un mensaje de Unicef con el apoyo de Rock & Gol y la Rock & Pop

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