As time goes by, collection drives and foundations start losing credibility. We needed to show people what Fe y Alegria Foundation really does, bring free education where no one else does in Paraguay, with a low cost campaign.

First stage: get the support of brands to make the production and communication campaign, because the foundation had no budget enough.Second Stage: do the trek with 2 adventure teams, photographer, producers, TV cameras and bring enough content for: website, social media, movie theatre and a TV show.Third stage: launch and communicate Fe y Alegria´s annual raffle.

Fe y Alegría is a Jesuit religious foundation, known because of its annual raffle fundraising. The raffle is sold at catholic schools and related to it; this campaign should motivate them and serve as sales material.

-The more quantifiable statistical information you can give the better.-The Longest Homework increased donations to Fe y Alegría’s annual campaign by 230%.-The projection for 2012 is that 5 new schools will be built.

-In 2012, Fe y Alegria´s Foundation will do The Longest Homework – Latin America.