Nike was launching the Nike Free 5.0, the most flexible running shoe in history.

They wanted to develop a special packaging for the first clients of the new product.

We didn´t have much money and the standards of creativity and quality of Nike are very high.

We developed a special box, the Nike Free Box. It´s a box that shows perfectly the flexibility of the product.

The Nike Free Box generated a lot of free buzz. It was tweeted by consumers and athletes several times, complementing the launching campaign of the Nike Free 5.0.

Nike Free Box was part of a bigger campaign that generated a very big success on sales. Almost 100% of the shoes distributed in the launching time were sold in a month.

Nike Free 5.0 means flexibility. The Nike Free Box was a very interesting way to show that flexibility in stores, in the hands of our clients.