We didn´t have much money and the standards of creativity and quality of Nike are very high.

Nike was launching the Nike Free 5.0, the most flexible running shoe in history.

They wanted to develop a special packaging for the first clients of the new product.

We developed a special box, the Nike Free Box. It´s a box that shows perfectly the flexibility of the product.

The Nike Free Box generated a lot of free buzz. It was tweeted by consumers and athletes several times, complementing the launching campaign of the Nike Free 5.0.