Uruguay ended the South American qualifying round in fifth place. It was a very disappointing performance, considering Uruguay is the current South American Champion and was 4th in the South Africa World Cup. The last chance to enter Brazil World Cup was an elimination round against Jordan. The idea of the Uruguayan Football Association was to motivate fans and players before the last match of the National Team.

The Uruguayan National Team is the most important "product" of the Uruguayan Football Association. And is a very symbolic property of the whole country. The idea was very powerful to football fans, as it brought the glory back from the past and generated a very special memento for the whole country.

The most important victory in Uruguayan football history was set in Maracaná Stadjum, in Brazil´s 1950 World Cup. The next World Cup will also be in Brazil. So, we decided to bring back the history to motivate the present. As the victory goal of 1950 final was never shouted in Maracaná (there were no Uruguayans in that final) we decided to shout it before the last match, in Centenario Stadium, in Uruguay. The idea created 50,000 of personal experiences of glory, motivating the entire country and bringing back the mystical glory of Uruguayan Team.

The stadium was full. 50,000 fans shouted the goal in Centanario Field. The event was also broadcasted for free by every Uruguayan TV channel. So, at least a million people experienced the action live. The Silent Goal was also a press success, before and after the event, thousands of news pieces about the idea were developer by radios, newspapers, websites and TV programs. Nationally, it was a huge success. Internationally, it was covered by the press in more than 50 countries.