Design > Communication Design
HAPPINESS IN THE HOUSE.
TUGBOAT, Tokyo / DAIWA HOUSE INDUSTRY CO. / 2014
Overview
Credits
OVERVIEW
BriefExplanation
Objective of the campaign is to raise the interest in building your own house rather than purchasing an apartment/flat.
ClientBriefOrObjective
With a hint of economic recovery and rise of consumption tax soon, Japanese housing market is expected to be busy again.
To take the opportunity, the brand needed to communicate to the targets.
Implementation
Campaign aimed to communicate the life of owning a home.
Establish as the housing brand that cares about the feeling of habitants.
An illustration to give a warm colorful image inspired by a house, with a slice of life copy line to emphasize the target.
Outcome
The communication with its warm image well represented the brand and lead all other marketing activities to achieve the goal.
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