Design > Communication Design
TUGBOAT, Tokyo / TOKYO METRO / 2014
Overview
Credits
BriefExplanation
To raise awareness of the new credit card,
ClientBriefOrObjective
Introducing a new premium credit card, which can earn more points, combined with a metro pass.
Targeting 20-30 yr old urban office workers,
Objective was to differentiate the brand from competitors.
Implementation
We symbolized the metro ride graphically, gave fresh perspective to targets’ everyday commuting life.
Outcome
Helped gain the number of new memberships.
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