Design > Communication Design
TO ME CARD PRIME
TUGBOAT, Tokyo / TOKYO METRO / 2014
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Overview
Credits
OVERVIEW
BriefExplanation
To raise awareness of the new credit card,
ClientBriefOrObjective
Introducing a new premium credit card, which can earn more points, combined with a metro pass.
Targeting 20-30 yr old urban office workers,
Objective was to differentiate the brand from competitors.
Implementation
We symbolized the metro ride graphically, gave fresh perspective to targets’ everyday commuting life.
Outcome
Helped gain the number of new memberships.
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