Design > Corporate or Brand Identity
CHARITY PLATFORM
TUGBOAT, Tokyo / CHARITY PLATFORM / 2009
Overview
Credits
OVERVIEW
BriefExplanation
The work was for a newly established NPO group, a service that chooses the most suitable non-profit organization for the user depending upon their interest.
ClientBriefOrObjective
To broaden awareness of this newly established NPO service, a new friendly CI and campaign were developed.
Effectiveness
Ever since the launch of the service, the registered charity's members reached1000 people as of October 2008.
Execution
The brand aimed to give a smile to everyone at the end.
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