Design > Graphic Design & Design Crafts
DREAM HOME
TUGBOAT, Tokyo / DAIWA HOUSE INDUSTRY CO. / 2013
Overview
Credits
OVERVIEW
BriefExplanation
At the time of restructuring and restoring from the natural disaster, housing brands are acknowledged by their performance and operations.
ClientBriefOrObjective
The devastating earthquake and tsunami in East Japan 2011 hit hard in the housing industry. The industry has been in high demand rebuilding the nation.
Implementation
The brand focused on communicating about the people, recalling the ties of family and the dream of living in a sweet home. Giving inspiration and aspiration to live stronger.
Outcome
The communication was aimed at 27m annual airport users. Due to the overwhelming impression, the media period has been extended another year.
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