The following ads feature real snores captured from real people. Snoring victims can use Breathe Right nasal strips new mobile app, Sleep Clinic, to finally prove their bedmate snores. The partner puts out the app after the snorer falls asleep. With their permission, a snore sample is uploaded to a server, then inserted into a customized ad that airs on the snorer’s favourite station the next morning. (This is made possible by pre-registering the snorer’s name and favourite radio station and using pre-recorded radio ads with defined space allocated for the snoring SFX to be inserted).

SFX: RYAN DUFFY SNORING

MVO: Recognize that sound Ryan Duffy of Brooke Avenue in Surrey? Of course not, you were asleep. But last night, as you counted sheep, your wife Darlene was listening to you saw logs. And from the sound of it, you were sawing them with a chain saw in dire need of an exorcism. Go to breatheright.ca and see how you, and your wife, can sleep better.