Audio & Radio > Product & Service
GREY GROUP CANADA, Toronto / GLAXO SMITH-KLINE / 2014
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The following ads feature real snores captured from real people. Snoring victims can use Breathe Right nasal strips new mobile app, Sleep Clinic, to finally prove their bedmate snores. The partner puts out the app after the snorer falls asleep. With their permission, a snore sample is uploaded to a server, then inserted into a customized ad that airs on the snorer’s favorite station the next morning. (This is made possible by pre-registering the snorer’s name and favorite radio station and using pre-recorded radio ads with defined space allocated for the snoring SFX to be inserted).
ScriptInEnglish
SFX: DARYL MASON SNORING
MVO: Daryl Mason of Sunnybrook Road in Markham, you’re probably asking yourself: “what is that horrible sound?” Well Daryl, that’s you. It seems last night, when you said you were hitting the sack, you neglected to tell your wife Patricia that you were going to hit it repeatedly with a sick goose. Go to breatheright.ca and see how you, and your wife, can sleep better.
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