Film Craft > Film Craft

SNAPDRAGON 'COMING SOON'

FRAMESTORE, New York / QUALCOMM / 2013

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

The spot starts off with beautiful scenery, an army defending a castle perched on a mountain top and a powerful voice announcing “this summer a dragon is coming,” giving the viewer the perception they're watching the trailer for an epic fantasy movie. What they're actually viewing is a smart cheeky :60 commercial highlighting the attributes of Qualcomm's Snapdragon Processor through the iteration of a smart and speedy dragon.

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