Design > Graphic Design & Design Crafts
65TH ANNIVERSARY SALE.
TUGBOAT, Tokyo / KOMEHYO CO. / 2013
Overview
Credits
OVERVIEW
BriefExplanation
Promoting the shop’s 65th anniversary sale. Giving away a cash prize total of ¥65m.
ClientBriefOrObjective
The brand is a vintage retail shop, often used by students or young working women who dream of wearing high luxury products but can only afford second hand goods.
Implementation
Communication focused on the ¥65m give- away prize, targeting young fashionable females.
Outcome
Due to the overwhelming number of shoppers, it reached the target budget sales and visitors half way into the campaign, and as a result, the total cash give away prize had to be increased to ¥85m.
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