To promote the Hermès 2013 Spring/Summer collection online we literally brought the range to life in a series of stop frame animations published on Hermes.com. We wanted to bring the Hermès standard in craftsmanship to online media. We spent over 1378 hours animating four 20 second films and banner assets. We played each of the “sports” in online banners to drive traffic.

The Hermès products themselves were the heroes of the stories. Each product came to life and played sport ‘the Hermès way’. The animations are light hearted and capture the quirky and sometimes surreal character of the brand.