Audio & Radio > Product & Service
CREATURE, Seattle, Wa / TRUVIA/CARGILL / 2013
Overview
Credits
BriefExplanation
The category of sugar substitutes is full of competitors whose sweetness is created artificially. Truvia is natural, zero-calorie and born from the sweetness of the stevia plant.
Create a campaign that tells the consumer that Truvia is 'From Nature, For Sweetness'.
ScriptInEnglish
FVO: (ARTIFICIAL VOICE) Once upon a time, zero-calorie sweeteners were invented, with weird man-made powders, that even I had trouble pronouncing. (COMPUTERISED) They tried to make them taste less artificial. And they got close. But still something was not quite...natural.
SFX: BIRDS CHIRPING, RUSHING STREAM
(MORE HUMAN) Until the sweet stevia leaf came along, and zero-calorie Truvía sweetener was born. (NATURAL VOICE) Naturally sweet, with a deliciously great taste.
MUSIC
ANNCR: Truvía natural sweetener. Zero-calorie sweetness from the leaves of the stevia plant. From nature, for sweetness. Learn more at truvía.com
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