In America, the advertising spokesman is often stereotyped as someone who will make unrealistic and sometimes even false claims about the product he or she is selling.

Often, these types of advertisements will make claims that a certain product can change and improve your life in wonderful new ways.

In this spot, the character of the announcer played off this stereotype by making completely over the top claims about what the product could do for its consumers, and then admitted to making such wildly false claims.

SFX: MusicANN: I have something, shocking to tell you. Okay, maybe not shocking, but interesting. We’ll go with interesting. Seattle’s Best Coffee now makes three ready to drink iced lattes that are so smooth and full flavoured, they can actually bring out your inner morning person, at any time of day. And your inner morning person speaks French, fluently.

That was a lie. I think I’m just trying to impress you.

But it is true that every time someone discovers their inner morning person, a new star is born in the sky.

That star part isn’t true. But the part about the Iced Lattes being very good is true. And they can be cooled to one thousand degrees below freezing.

Actually, that doesn’t even sound reasonable. But people do keep them in the fridge, I do know that. So there you go.

Iced Lattes from Seattle’s Best Coffee are cold and delicious, and they help you discover your inner morning person.