The category of sugar substitutes is full of competitors whose sweetness is created artificially. Truvia is natural, zero-calorie and born from the sweetness of the stevia plant.

Create a campaign that tells the consumer that Truvia is 'From Nature, For Sweetness'.

FVO: (ARTIFICIAL VOICE) Once upon a time, zero-calorie sweeteners were invented, with weird man-made powders, that even I had trouble pronouncing. (COMPUTERISED) They tried to make them taste less artificial. And they got close. But still something was not quite...natural.

SFX: BIRDS CHIRPING, RUSHING STREAM

(MORE HUMAN) Until the sweet stevia leaf came along, and zero-calorie Truvía sweetener was born. (NATURAL VOICE) Naturally sweet, with a deliciously great taste.

MUSIC

ANNCR: Truvía natural sweetener. Zero-calorie sweetness from the leaves of the stevia plant. From nature, for sweetness. Learn more at truvía.com