It’s got to feel better than popping open Netflix. These films have to cue that it’s got childlike entertainment quality but that it is more special than what you could find on TV, or at the children’s museum. The key is to make it not about learning, but about being stimulated, sparked, thrilled.

Stand out amongst all the different family entertainment options out there.

It’s all about what goes on in your brain when you are inspired. When a kid is watching dumb cartoons you can see it in their eyes: their brain is shut off. We wanted to show what their brain would look like when they are inspired by a great kids film.

All three days of the event were sold out, every workshop, every showing.