Based on the insight "We want to have sex, but we don't have any place for it“, we invited young adults to use our range of condoms and try our new products whenever and wherever they could without getting caught, DUO Condoms will now protect their places for love.

This, by using the very same device used to foreplay, sexting, dating, and the last item to put next to the bed.

For the Re-Launch of DUO Condoms, we implemented a campaign based on our app and the WOM it would generate both organically (Every user that downloaded it needed to sync the app with other user's smartphone to activate Sex Guardian) and thanks to our ads in Google, Facebook and Youtube.

Our timeline started with:

1. Youtube Videos: The brand launched a series of preroll digital videos introducing DUO Condom's new image with an invitation to download the app.

2. Sex Guardian: We made the app available in Google Play and Appstore.

3. POP: In stores all over the country the DUO Condom's communication had an invitation to download Sex Guardian.

4. Conferences: DUO Condoms went to university campuses, not to lecture but to show its creativity.

Scale: Nationwide.

Business Results:

- DUO Condoms sales have increased 23% compared with the same period in 2015.

- Over 26% sales increased compared with the whole year 2015 in drugstores all over the nation.

- Our website had over 114.000 unique visitors, a record for the brand.

Outcomes / Awareness:

- Over 24.000 alarms triggered, reaching, engaging thousands of young couples with a brand of condoms that just saved them from getting caught.

- Over 55.000 downloads in App Store and Google Play, and a score of over 4,3.

- Brand interest increased 200% based on search behavior demonstrating a very fast response rate.

-Sex Guardian has more than 23.000 monthly active users

- Our Kamasutra has over 81.220 queries, providing that the daily user interaction time is 1h34m, with this data we are pretty sure people is enjoying and thinking in our products more than ever.

From foreplay, sexting, and dating to calling the cab after. Mobile phones have become a crucial part of the new generation's sexual life.

We turn this media in a protection tool that save young adults from getting caught protecting their places for love.

Target audience, mostly young adults, are basically dependents on their mobile phone dependents, so our Media planning was based on Social Networks and the most relevant mobile site to spread our message.

Our approach was clear: To become an accomplice for our customers, a pal who protects them so they can have sex whenever and wherever they want without getting caught.

WOM: Every user that downloaded it need to sync the app with other user's smartphone (their couple) to activate Sex Guardian.

After 10 years of marketing silence and an important market-share lost, DUO Condoms renewed its image, developed new packagings and created a new range of products such as the DUO G-Vibration Ring, Tornado Passion and Hot Sensation Condoms.

With this launch, DUO Condoms wanted to become a challenging, digital and provocative brand, this in order to rise brand awareness and to accomplish marketing objectives such as boost it sales to a 15% against the same period last year in drugstores and convenience stores.