Insight:

The Colombians ignores the legacy that this nomad tribe has to offer for the future.

Idea:

We design an intelligent classroom that not only bring with it education for the unachievable places, but recovering the forgotten legacy.

The Nukak Maku use to paint their bodies to save their history. It was the only thing that always travel with them. Inspired for this behavior we develop an identity who is capture on our design´s body with the objective to make immortal the shapes and Nukak Maku´s legacy.

We are bringing education for several children without education at the same time we make alive our last nomad tribe heritage.

Increase the closeness effect of our brand for people. And increase the awareness about our education-focus.

To increase that closeness we found something unique in the Colombian´s culture. The indigenous heritage.

Situation:

The last continent´s nomad tribe is about to disappear and the absence of education access has made this fact unnoticed.

The Colombian geography is tough making a lot of places inaccessible.

Brief:

To bring education to an unachievable places.

Objectives:

We should show Samsung as a brand to care about the future of the country.