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Based on the insight "We want to have sex, but we don't have any place for it“, we invited young adults to use our range of condoms and try our new products whenever and wherever they could without getting caught, DUO Condoms will now protect their places for love.

For the Re-Launch of DUO Condoms, we implemented a campaign based on our app and the WOM it would generate.

Our timeline started with:

1. Youtube Videos: The brand launched a series of digital videos introducing DUO Condom's new image with an invitation to download the app.

2. Sex Guardian: We made the app available in Google Play and Appstore.

3. POP: In drugstores all over the country the DUO Condom's communication had an invitation to download Sex Guardian.

4. Conferences: DUO Condoms went to university campuses, not to lecture but to show its creativity.

Organic Placement: Every user that downloaded it need to sync the app with other user's smartphone (their couple) to activate Sex Guardian.

OTC Placement: In drugstores all over the country the DUO Condom's displays and danglers had a direct invitation to download Sex Guardian.

Scale: Nationwide.

Human Impact:

- Over 24.000 alarms triggered, reaching, engaging thousands of young couples with a brand of condoms that just saved them from getting caught.

Reach:

- Over 55.000 downloads in App Store and Google Play, and a score of over 4,3.

- Brand interest has increased 200% based on search behavior demonstrating a very fast response rate.

Engagement:

-Sex Guardian has more than 23.000 monthly active users.

-Our Kamasutra over 81.220 queries, providing that the daily user interaction time is 1h34m, with this data we are pretty sure people is enjoying and thinking in our products more than ever.

Sales and Achievement against Business Targets:

- DUO Condoms sales have increased 23% compared with the same period in 2015.

- Over 26% sales increased compared with the whole year 2015 in drugstores all over the nation.

- Our website had over 114.000 unique visitors, a record for the brand.

We conducted a survey in the form of in-depth interviews with our target audience, young adults, finding two things out, that is natural to them to not have a place to have sex and that foreplay, dating and sex starts and ends with their mobile phones.

The brand's approach was to become an accomplice for their customers, a pal who protects them so they can have sex whenever and wherever they want without getting caught.

Our brand receive real-time data about product use in terms of places (home, office, bathrooms, concerts, etc) and if it was activated at day or night time, understanding it to create new content in the APP, from an original Kamasutra to a Awareness Messages.

We knew exactly the time they were about to have sex, so every time an alarm triggered, DUO Condoms was allow to send awareness messages to the couple.

After 10 years of marketing silence and an important market-share lost, DUO Condoms renewed its image, developed new packagings and created a new range of products such as the DUO G-Vibration Ring, Tornado Passion and Hot Sensation Condoms.

With this launch, DUO Condoms wanted to become a challenging, digital and provocative brand, this in order to rise brand awareness and to accomplish marketing objectives such as boost it sales to a 15% against the same period last year in drugstores and convenience stores.