Grupo Aval presented "Feeling Out Loud": an innovative, inclusive and synesthetic platform with state-of-the-art technology, in front of the main stages of the festival, where everyone could feel the music and enjoy live concerts with all their senses.

The idea is inclusive, meaning that the deaf persons wouldn't feel like outcasts but just like any other music fans in the concert.

Interactive, where people on the stage could feel in real time the very same music that everyone else is enjoying in the festival, and could understand the songs thanks to screens with sign language interpreters translating and describing every tune.

As well as synesthetic, it translated raw sound data in real time into motion, vibrations, lights and colors so that the music could be felt with the structure through the senses of touch and sight.

We created two 270-square-foot spaces with state-of-the-art technology, just in front of the main stages of the festival.

Capable of turning bass sound into motion and vibrations.

Smart serial plane walls enabled them feel the medium sounds simply by touching; displays with interpreters for the Deaf translated every lyric;

and lights, recreated the high tones of the music with colors and sequences.

Bringing the music from the stages of the Festival to hundreds of Deaf people who enjoyed the music like never before.

Over 1.700 positive posts on our social networks

300% increase in Organic Search Traffic

COP $1.257.000.000 in Earned Media

64.320 Direct Impacts

675.000 Social Media Impressions

165 Deaf persons enjoyed our stage

T310, creators of Estéreo Picnic, decided to sponsored the installation, and did not charge for the space used for the stage; and the idea is going to be replicated in the first Lollapalooza in Colombia and in other music festivals in the region such as Soma as well as other local festivals.

Feeling Out Loud was the most commented activation during the Festival, proving that with Grupo Aval, banking can be young, inclusive and innovative.

That's why we shared our designs and blueprints online, encouraging others to replicate it for deaf people all over the world.

So that they can feel music as Colombians do… Out Loud.

During Estéreo Picnic, the most popular Alternative Music Festival in the country, Grupo Aval presented a technologic platform that entertained more than 165 Deaf with live concerts for the first time ever, enjoying and feeling the music of artist such as Kygo, Mumford & Sons, Snoop Dog, Of Monsters and Men, Florence and the Machine, The Flaming Lips, Die Antwoord, through their hands, bones, legs and eyes.

Turning live concerts into media to send a strong message of how the largest financial group in Colombia is capable of include everyone in "Experiencias Aval", its entertainment platform.

Millennials are not a homogeneous population, but many of them are engaged and interested in brands that live on the Internet, and they support causes and are original.

To relate to them, we focused only on deaf millennials, creating a campaign that spoke their language to make them understand that finally concert organizers are thinking of them. The campaign was featured in newspapers, digital media, social networks and out-of-home advertising.

Meanwhile, we worked together with sound engineers, industrial designers and experts from FENASCOL (Colombian National Association of the Deaf) to develop a technological structure that could convert sounds into motions.

One month before the music festival, we ran tests with the help of deaf people from the National Association of the Deaf, proving that "Feeling Out Loud" surpassed all their expectations.

Grupo Aval, the largest financial group in Colombia, has the most inclusive and innovative banking system in the country, but needed to prove it in a way millennials can relate to.

The brief wasn't simple: design a branded installation to highlight the innovative, altruistic and inclusive values of Grupo Aval in Estéreo Picnic, the most popular alternative music festival in the country. In other words, an interactive activation where everyone could enjoy music from the best bands from around the world in a very unique way.

In the world, over one million concerts are held each year. In Colombia alone, there are more than one thousand where everyone, well, almost everyone can attend. Because in this country, there are over 480 thousand deaf persons, more than 1% of the population, who have never, ever thought about going to live concerts before.