Outdoor > Ambient
E:MG, Moscow / RUSSIAN FITNESS-AEROBICS FEDERATION / 2013
Overview
Credits
AmbientExecutionDescription
The objective of the campaign was to remind people about their physical appearance. In fitting rooms of large clothes stores we fixed mirrors that enlarge reflection. As a result people seemed to look much larger than they are. The message on the mirrors made people think about their physical appearance. The slogan of the campaign called people to do fitness without postponing it for later.
Translation
Russian fitness-aerobics Federation
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