Mobile > Creative Use Of Technology
XS2THEWORLD, Amsterdam / NS DUTCH RAILWAYS / 2012
Overview
Credits
BriefExplanation
On launch of the application, the NS sent a press release to relevant media sources and launched a social media campaign. Highly innovative and newsworthy, the application was reported on multiple blogs and news platforms.
Since the campaigns launch it has been downloaded 75,000 times and proved a PR success for the NS.