Brief:Develop a TV spot that serves as a teaser for Audi’s new and compact SUV as part of the international Audi Q3 launch campaign and gets those whose curiosity is aroused to watch the main part of the campaign: the detailed online documentation.Idea:The Audi Q3 is the perfect fit for a new, urban target group. On the basis of its fundamental attitude of “Less is more,” this group has new expectations in terms of urban mobility, space and design. The Audi Q3 has all the advantages of an SUV, but is also compact, agile and efficient. It therefore sets new standards in the compact SUV class.Execution:Top pioneers from the fields of architecture, design and mobility research were recorded all over the world, forming the basis for the TV spot. In a concentrated form, it presents the thoughts and achievements of these progressive individuals. At the same time, a memorable statement encapsulates the new expectations and the mindset from which the Audi Q3 was developed. At the end of the TV spot, viewers see where they can familiarize themselves more with the Q3 and the individuals featured.