To create an new identity for an already established vintage clothing and accessories store.

The challenge was to create a brand voice that stands out from the many vintage clothing retailers in Toronto. The objective was to create a strong design style that maintained a sensibility to the variety of brands the store provides.

The new brand was embraced by its clientele, which created demand for the stores own-branded clothing to be produced.

The final design was clean and graphic. The logo is an interpretation of the name that allowed for its application to be on all store collateral without offence.