Design > Graphic Design & Design Crafts
BBDO NORTH AMERICA, Toronto / TWO TIMES / 2012
Overview
Credits
BriefExplanation
To create an new identity for an already established vintage clothing and accessories store.
ClientBriefOrObjective
The challenge was to create a brand voice that stands out from the many vintage clothing retailers in Toronto. The objective was to create a strong design style that maintained a sensibility to the variety of brands the store provides.
Effectiveness
The new brand was embraced by its clientele, which created demand for the stores own-branded clothing to be produced.
Execution
The final design was clean and graphic. The logo is an interpretation of the name that allowed for its application to be on all store collateral without offence.
More Entries from Logo Design in Design
24 items
More Entries from BBDO NORTH AMERICA
24 items