Our goal was to let consumers know about the new quiet dishwasher from GE Profile. With this dishwasher, you don't have to hear it making lots of noise to know that your dishes are being cleaned. We demonstrated the idea that you shouldn't have to hear work to know it's being done by having people narrate work that would normally be either very quiet or silent - because that's what it's like to have a noisy dishwasher.

WOMAN: I’m scrubbing left. I’m scrubbing right. Scrubbing left. Scrubbing right. I’m putting some cleaner on the sponge. I’m scrubbing the near side of the tub, and scrubbing the far side of the tub. I’m scrubbing the top of the tap…VO:You shouldn’t have to hear work to know it’s being done, and with the quiet dishwasher from GE Profile, you don’t. GE. Imagination at work.