Our goal was to let consumers know about the new quiet dishwasher from GE Profile. With this dishwasher, you don't have to hear it making lots of noise to know that your dishes are being cleaned. We demonstrated the idea that you shouldn't have to hear work to know it's being done by having people narrate work that would normally be either very quiet or silent - because that's what it's like to have a noisy dishwasher.

MAN: I’m sweepin’ the floor. I’m sweepin’ left, sweepin’ right. Sweepin’ left. I’m gonna sweep right now. I’m collecting the dust. I’m putting it in the dustbin. There we go. Sweeping left some more. I’m gonna sweep right some more. Sweeping behind the door. Sweeping in the corner…VO: You shouldn’t have to hear work to know it’s being done, and with the quiet dishwasher from GE Profile, you don’t. GE. Imagination at work.