Audio & Radio > Product & Service
BBDO NORTH AMERICA, Toronto / MABE CANADA / 2012
Overview
Credits
BriefExplanation
Our goal was to let consumers know about the new quiet dishwasher from GE Profile. With this dishwasher, you don't have to hear it making lots of noise to know that your dishes are being cleaned. We demonstrated the idea that you shouldn't have to hear work to know it's being done by having people narrate work that would normally be either very quiet or silent - because that's what it's like to have a noisy dishwasher.
ScriptInEnglish
MAN: I’m paintin’ up. I’m paintin’ down. Paintin’ up. Paintin’ down. I’m dippin’ the brush and paintin’ a little more. Now I’m getting’ the roller out. Dippin’ the roller. Rollin’ up. Rollin’ down…VO:You shouldn’t have to hear work to know it’s being done, and with the quiet dishwasher from GE Profile, you don’t. GE. Imagination at work.
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