Design > Graphic Design & Design Crafts
PLANTAGE BERLIN / BMW / 2012
Overview
Credits
BriefExplanation
In Autumn 2011, MINI launched a Coupé. The first 2-seater MINI: faster, more agile than ever before and with space for everything you need for an adventure. Under the campaign motto, ‘Another Day. Another Adventure’, a 42-sided catalogue was produced for use in MINI dealerships around the world.
ClientBriefOrObjective
MINI is and always has been outstanding, setting the tone for design and lifestyle. Having cult status as a design icon since the 60s, the challenge is to live up to this image, and create sales literature that facilitates a good deal of longevity.
Execution
Inspired by the graphic novel, and with the help of illustrators, we designed a fully illustrated catalogue. We see the MINI Coupé in Rio, taking part in the carnival parade, driving on a spectacular racetrack and stranded on the top of a cable car.
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