In winter 2011, MINI presented a Roadster: a classic 2-seater sporty, masculine, agile and with a powerful engine. A MINI designed for adventure and for leisure time that is both active and extreme. For the market launch, an 8-sided flyer was produced under the campaign motto, ‘Another Day. Another Adventure’ , for use in MINI dealerships around the world.

MINI is and always has been outstanding, setting the tone for design and lifestyle. Having cult status as a design icon since the 60s. The challenge is to live up to this image, and create sales literature that facilitates a good deal of longevity.

Information not yet available

Together with some illustrators, we set off on a journey into the world of the graphic novel. We designed a fully illustrated flyer in Indian scenery. The illustrated Roadster, inspired by Jean Graton Comic, is very fast and dynamically placed in scene. Over 23 double and 2 single pages it speeds through the Indian traffic, over a dizzyingly high bridge and along the Ganges.