In Autumn 2011, MINI launched a Coupé. The first 2-seater MINI: faster, more agile than ever before and with space for everything you need for an adventure. Under the campaign motto, ‘Another Day. Another Adventure’, a 42-sided catalogue was produced for use in MINI dealerships around the world.

MINI is and always has been outstanding, setting the tone for design and lifestyle. Having cult status as a design icon since the 60s, the challenge is to live up to this image, and create sales literature that facilitates a good deal of longevity.

Inspired by the graphic novel, and with the help of illustrators, we designed a fully illustrated catalogue. We see the MINI Coupé in Rio, taking part in the carnival parade, driving on a spectacular racetrack and stranded on the top of a cable car.