Design > Graphic Design & Design Crafts
RE:USE
TUGBOAT, Tokyo / KOMEHYO CO. / 2012
Overview
Credits
OVERVIEW
BriefExplanation
The brand is a nationwide second-hand retail chain. The brand motto is ‘Buy things high and things will gather, sell things low and people will gather’.
The objective of the campaign was to broaden awareness of this brand’s motto at the time of new shop launch in Omotesand, the shopper’s paradise of Tokyo.Target: 20’s and older women who know how to spend their money well.
ClientBriefOrObjective
The brand proposal targets re-use.When the consumers sell unwanted things and buy second-hand things, it will make for and ecological and economical consumer-friendly society.
The creatives visualised the brand message ‘Re:use’.
Effectiveness
The effect of the new opening of the campaigned Omotesando shop, along with the market situation, was sale were up 16.9% compared to previous year (on a quarterly year basis: from IR document)
Execution
We wanted to symbolise the brand's motto.
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