- Increase the number of students in English Exellence, an English Institute.

- Expand awareness.- Expand interaction between potential students.

First 3 months results: Subtitle Man entered into more than 310 bars. With impact of over 5,000 people and over 2,000 girls to start learning English.Enrolment increased by 130%, surpassing available vacancies.Brand recall raised up to 158%People understood how important it can be to know English.

Many English speaking foreigners visit Peru every year. We took one 'foreigner' who only speaks English in bars. He was approaching girls trying to talk to them but they didn't understand. After a few sentences without getting an answer, instantaneous translation of what our 'foreigner' was saying started being displayed on his T-shirt in form of subtitles allowing him and the other person to establish a conversation.

After a few minutes of talking, the following text showed up:Talk to me, not to my T-shirt.

Learn English. English Excellence.At the end, the 'foreigner' was giving 20% discount tickets.

It is an innovative and strong idea which transforms a normal situation into advertising space through The Subtitle Man, generating big interaction with the brand. We found a situation where knowledge of English is essential and we made it clear: seeing how the conversation flows while the subtitles show on the T-shirt makes the message brand-relevant.